Segway Navimow Recognised as World's No.1 Brand
Barrus is proud to announce that Segway Navimow has been recognised as the World’s No.1 brand in wire-free robotic lawn mower retail volume sales for two consecutive years ⚡🌱
This achievement marks a significant milestone for the category and highlights a clear shift in consumer behaviour, as homeowners increasingly move away from traditional, labour-intensive mowing towards intelligent, wire-free solutions that save time and deliver consistent results.
Navimow’s continued success is driven by a strong focus on innovation and user experience. Its fully wire-free setup removes the need for boundary cables, while advanced technologies such as AI-powered LiDAR navigation, EFLS™ positioning, and GeoSketch™ 3D mapping enable precise, reliable mowing — even in complex or challenging garden layouts. Combined with all-wheel-drive models designed for varied terrain, Navimow is redefining what effortless lawn care looks like.
"Navimow has redefined what homeowners should expect from robotic lawn care... Homeowners don’t want complexity — they want results."
— George Ren, Segway Navimow CEO
With more than 400,000 users worldwide and growing availability across key retail channels, the brand’s rapid adoption reflects both product performance and strong customer advocacy.
Commenting on this achievement, CEO George Ren said:
“Navimow has redefined what homeowners should expect from robotic lawn care. Being recognised as the world’s No.1 brand in wire-free robotic lawn mower retail volume sales for two consecutive years reflects our commitment to making lawn care truly effortless. Homeowners don’t want complexity — they want results.”
At Barrus, we are proud to partner with a brand that continues to push the boundaries of smart outdoor technology. This recognition reinforces our commitment to bringing innovative, high-quality solutions to our customers and dealer network, supporting the future of smarter, more efficient garden care.