Barrus achieves top 50 customer status for Loncin

Published on: 22/10/2021

Loncin Industries has recognised Barrus’s success in the UK with the Loncin brand of small petrol engines, generators and pumps with the inclusion into their top 50 customers worldwide.

During a decade of experience as the exclusive distributor in the UK, Barrus has introduced the Loncin brand into numerous industry sectors and established itself as a leading player in the industrial, construction, grounds care and consumer markets.

Established in 1993, Loncin Industries has grown to become the number three engine producer in the world with an output of 2.7 million general-purpose engines, 1.5 million motorcycle engines and 2 million generator sets and pumps every year. Providing products and services to more than 80 countries, Loncin’s global customers include Atlas Copco, BMW, Cummins, Husqvarna, Stiga, Stihl, Wacker Neuson and Toro.

John Day, General Manager for the Industrial Division comments, “This is a milestone moment for the Loncin brand in the UK and we are delighted to receive this accolade. Our strategy has been to extend our product portfolio into the industrial, horticultural, agricultural and consumer markets, develop and build on our existing sales and service dealer network and grow the number of new and existing OEM manufacturers who specify Loncin for their equipment.”

Turfmech Machinery Ltd was the first UK OEM to specify Loncin engines to power their Allett Kensington range of lawnmowers. Other key OEMs include Altrad Belle, Fairport Engineering, Maxflow, Dual Pumps, Dirt Driver, Demon Pressure Washers, Greenmech, and the Addex Group.

“I am extremely proud of the Barrus Industrial team. Loncin’s top 50 customers are regarded as their most important and valuable customers, not only in terms of sales volume but also brand loyalty,” commented Sunny Jiang of Roya Industries, Liaison Officer in China for Barrus.

John Day concluded, “The Industrial team at Barrus responsible for the Loncin brand has done a fantastic job in getting the Loncin business to where it is today, particularly with the challenges presented over the last year, and we are looking forward to our continued success.”

The Loncin lineup includes the latest Stage V emission engines with a range of single-cylinder horizontal engines from 1.8 hp to 12 hp, vertical engines from 11.5 hp to 14 hp, 19.7 and 29.5 hp V-Twin, generator sets from 1.6 kW to 7.3 kW and pumps from 1” to 3”.

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