Barrus Outdoor Division (Lawn & Garden) Announces Strategic Restructure to Support Accelerated Growth and New Appointment

Published on: 05/03/2026

In recent years, the scale and size of the division has expanded considerably. Customer volumes have increased, stock holding unit numbers have grown, and transaction volumes have risen substantially — a strong achievement and a credit to the teams across the business.

As part of its continued growth strategy, Barrus will transition from a traditional divisional structure to a more agile, team-based specialist structure. The move is designed to better align with evolving market demands and changing customer purchasing behaviours across retail, online and distributor channels.

Barrus believes this evolution is essential to maintaining momentum and unlocking further opportunity within the Outdoor Division (Lawn & Garden). The available market presents a realistic opportunity to double sales profitably over the next four to five years.

Despite broader market challenges, the division continues to benefit from strong brand performance and portfolio development.

The business is also capitalising on new customer acquisition opportunities across online and mass retail channels, broadening its route-to-market strategy.

As part of the new structure, Barrus has created a Commercial Sales Manager role for the Lawn & Garden category and welcomes Jack Brown to oversee all sales and customer-related activity within the category. Jack has a wealth of knowledge and experience having started his career in a dealership and then with Stiga for the last eleven years as Area Sales Manager, Sales Manager and Sales Director.

Working closely with the Commercial Product Manager, Phil Noble—who brings over twenty-nine years of experience at Barrus across dealers, sales, product management, competitor analysis, sourcing, testing, and development—has kindly agreed to take on greater focus and accountability for product management and development in his role.

Both roles will carry significant responsibility and a clear objective: to deliver sustainable, profitable sales growth.

Barrus remains confident in the strength of its brands, the commitment of its people and the long-term growth potential of the Outdoor Division (Lawn & Garden)

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