E.P. Barrus lead £1m dealership investment with focus on Mercury Brand in Strategic Realignment

Published on: 15/10/2024

In a strategic move to streamline its product offerings and enhance customer experience, Mercury has chosen to consolidate its outboard brands, focusing solely on the Mercury brand for the leisure market.

E.P. Barrus, a long-standing partner of Mercury, is fully committed to supporting this transition and ensuring a seamless experience for all customers, including those currently owning and using Mariner outboards. Mariner will continue its heritage in the 2-stroke commercial markets for the likes of the RNLI and Ministry of Defence.

This decision reflects a commitment to enhancing dealership support and customer satisfaction through a singular brand focus.

As part of this move, production of new 4 stroke Mariner outboards for the leisure sector will stop. This streamlined approach will bring several advantages to dealers and customers alike:

Continued Reliability and Performance: Mercury outboards share the same advanced technology that has long been a hallmark of Mariner, so customers will experience the same high standards of reliability and performance they have come to expect.

Uninterrupted Support for Mariner Owners: Barrus remains fully committed to supporting current Mariner customers. All spare parts and servicing will continue, ensuring seamless support for dealers and their clients.

Exclusive Transition Offers: Mariner owners who wish to transfer to Mercury products will receive an exclusive incentive, including tailored trade-in options.

Dealer Development Investment: Barrus is launching a £1 million dealer development scheme aimed at realigning the dealer network to ensure that dealers are well-equipped to capitalise on the opportunities presented by the expanded focus on Mercury.

Barrus’ commitment to supporting Mariner owners and users remains unwavering with all current Mercury and Mariner dealerships continuing to offer support, service and spare parts for Mariner products.

“This investment represents a significant step forward for Barrus and our valued dealer network. By focusing our efforts on the Mercury brand, we are confident in our ability to deliver an unparalleled boating experience and drive growth for the future." Ben Allen, Head of Marine, E.P. Barrus.

For more information, please email marine.leisure@barrus.co.uk

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