Euromonitor certifies Segway Navimow as market leader for wire-free robotic lawn mower sales

Published on: 16/04/2025

Segway Navimow the robotic lawn mower arm of Segway, has been named as the world’s No.1 brand for wire-free robotic lawn mower sales volume by global analytics company Euromonitor International.The accreditation affirms Navimow’s status as leader in the robotic mowing sector.

Sales were measured across all applicable channels throughout 2024, including Amazon, DTC stores, dealer shops and offline merchandise stores. Euromonitor defines a wire-free boundary robotic lawn mower as a machine used for both residential and commercial applications that operates without the need for a physical boundary wire for navigation, typically by adopting technologies such as UWB, Virtual, RTK or 3D Lidar.

Segway first entered the market in 2022 with the launch of the Navimow H Series. This was followed by the second-generation i Series in 2024, and most recently, the release of the X3 Series earlier this year.

Commenting on the news, George Ren, CEO of Segway Navimow BU, said: “A simple, wire-free setup process, alongside outstanding reliability and performance, has driven Navimow sales ever since the H Series launched three years ago. We’re incredibly proud of this achievement and the Segway Navimow team will continue striving for success, ensuring we innovate to meet the evolving needs of consumers and offer a precise, user-friendly mowing experience.”

Graham Gilbert, Vice President Consulting at Euromonitor International, added: “I would like to congratulate Navimow on its outstanding market performance in 2024 in wire free robotic lawn mower sector globally. We scanned the wire-free robotic lawn mower market and generated competitive landscape insights through a variety of methods, including expert interviews, in-store visits, and desk research. Based on the research findings, Navimow is the global No.1 brand measured in terms of total brand sales volume in units of wire-free robotic lawn mowers in 2024.”

Barrus, one of the UK’s leading importers and distributors, recently launched a new e-commerce website for Segway Navimow robotic mowers in the UK. Visit uknavimow.com to find your nearest stockist, access product information or purchase the Navimow i105e.

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