Mercury Marine and Beneteau strengthen partnership to offer award-winning outboards to global customers

Published on: 13/11/2020

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has announced an expanded partnership with Beneteau on a global scale to leverage both companies’ leadership position and offer Beneteau customers Mercury power on 2021 models.  This announcement comes exactly two years to the day when Mercury Marine and Beneteau announced a partnership in North America. 

With this partnership, Beneteau customers will be able to take advantage of even more competitive, high performance and high-quality outboard boats and engine packages. 

“The relationship between Mercury and Beneteau has continued to grow over the past few years and we are excited to offer boaters on a larger scale the opportunity to experience what has already been successful in the United States – two of the most well-known brands in the marine industry working together on a superior boat and engine package,” said Marty Bass, Mercury Marine EMEA President.

“We are extremely happy to be able to extend our cooperation with Mercury Marine, offering our customers selected premium products to enhance our package performances,” said Luca Brancaleon, Groupe Beneteau Deputy General Manager - Brand and Product Strategy. “Demand for large outboards continues to grow and Mercury has proven to be a good partner to Beneteau in North America and we are confident that this success will be replicated in other regions.”

“I am very excited about the increased partnership with Mercury Marine and we look forward to a long and successful partnership,” said Yann Masselot, Beneteau Brand Director.

“The Mercury and Beneteau brands represent the perfect combination of innovation and superior performance, “ said Ben Allen, General Manager for the Marine Leisure Division at Barrus, Mercury Marine’s UK distributor. “I am delighted that the Mercury and Beneteau boat and engine packages are extended to the UK, and it provides our Mercury dealers increased opportunity for servicing and spare parts support.”

 Customers can begin ordering Mercury outboards on Beneteau packages immediately and will be on display at upcoming European events.

Back to entries